A proposed five-level sustainability label for clothing sold in Australia.
1. What the rating measures Materials Recycled, renewable or responsibly sourced materials. Environmental Impact Carbon emissions, water use, pollution and chemical impacts. Durability and Circularity Product lifespan, repairability, recyclability and end-of-life options. Supply Chain Transparency Whether brands provide reliable information about how and where garments are made. 2. How the rating works Rating Meaning A Leading environmental performance B Strong environmental
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Research Brief 02
Why Brand Sustainability Ratings Are Not Enough Consumers are increasingly seeking sustainable clothing, yet understanding the environmental performance of a garment remains challenging. Independent platforms such as Good On You have made sustainability information more accessible by evaluating fashion brands against environmental, labour and animal welfare criteria. These initiatives have improved transparency and encouraged brands to strengthen their sustainability commitme
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Research Brief 01
Australia's Clothing Labels Tell Consumers What They Are Buying—Not How It Was Made Every garment sold in Australia comes with information intended to help consumers make purchasing decisions. Typically, clothing labels identify fibre composition, care instructions and, in many cases, the country of origin. These requirements improve consumer protection by helping shoppers understand what a garment is made from and how it should be maintained. However, as sustainability becom
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